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Thursday, September 13, 2018


12:30 – 2:00
2:00 – 2:30
Welcome and Conference Opening by Lynn Spruill, Mayor of Starkville
2:30 – 3:30
Breakout Session 1
  • Smart Agriculture
    • Smart Agriculture goes beyond primary production–it has the potential to affect the entire food chain. What kind of technologies can be leveraged to produce the greatest yield? How can data be used to limit impact on the environment? How should the data that is collected be governed? Explore these questions and more with panelists John Campbell, Deputy Chief of Staff for Administration for U.S. Senator Cindy Hyde Smith; Robert Moorhead, director of the Geosystems Research Institute at MSU and the Northern Gulf Institute; and Mitt Wardlaw, co-owner of Southern Ag Consulting. Moderated by Bonnie Coblentz, news writer from Agricultural Communications at MSU.
  • Smart Health
    • Personalized health care, tele-health, precision health, population health management…the possibilities for improved health care processes are tantalizing, but also a bit overwhelming. How can data be collected, used, and shared in meaningful ways for such a large, complex, and oftentimes disconnected health care system? How can using data increase positive outcomes, fewer re-admissions and repeat visits, and greater preventative care? How can data be used for better emergency management? Join us for a compelling conversation about data in smart health care with Reuben Burch, professor of industrial and systems engineering at MSU whose research includes wearable sensors for human performance evaluation; Drew Snyder, executive director of the Mississippi Division of Medicaid; Dr. Tanuj Gupta, senior director and physician executive of Cerner Intelligence; and David Muns, Vice President of system development at Memorial Hospital in Gulfport, MS. Moderated by Christie Lawrence, president and founder of Surge Advisors.
  • Smart Communication and Media
    • As media comes under closer scrutiny, transparency is more important than ever. Data is used more and more every day to predict consumer behavior and to target specific audiences for persuasive and informative efforts. How are digital media and print media leveraging data to ensure longevity for their outlets in an increasingly saturated media climate? What are some of the ethical considerations in using data in communications efforts? What are some of the differences and some of the similarities in data usage from traditional media, social media, sports communications, and executive communications? Be part of the conversation with Ellie Banks from Mississippi Public Broadcasting; Steve Soltis, senior advisor with MAS Leadership Communication; Ryan Phillips, editor of Starkville Daily News; and Bill Martin, Associate Athletic Director/Communications for MSU Athletics. Moderated by John Forde, department head of the Communications Department at MSU.
3:45 – 4:45
Breakout Session 2
  • Smart Public Safety
    • Crime prediction modeling, connecting seemingly unrelated cases, catching and prosecuting hackers…smart data has important uses in the public safety and law enforcement sectors. How can data be used to mitigate or even prevent crime before it happens? What are some ethical considerations in protecting the public while avoiding infringement on rights to privacy when it comes to data? How can emergency services in times of natural disasters be improved by using data science? Discuss this and more with Damon Darsey, medical director of the Mississippi Center for Emergency Services; Kris Graham, attorney at Taggart, Rimes, & Graham; and Trae Sims, attorney at Taggart, Rimes, & Graham and previous general counsel to the Mississippi Department of Public Safety. Moderated by Mississippi Sen. Brice Wiggins.
  • Smart Transportation and Logistics
    • Autonomous vehicles are quickly becoming a reality. Traffic systems are being designed to analyze data in real time for maximum flow and safety. Movement of people, goods and services via land, air, and water is getting smarter. What are some of the safety and privacy considerations? What other systems in a smart city can be leveraged in the gathering and sharing of data in transportation? How can public transportation be improved? These are only some of the topics we’ll cover with panelists Matthew Doude, automotive R&D manager at MSU’s Center for Advanced Vehicular Systems; Dustin Koehl, VP of Sales and Marketing at TOTAL Transportation; Glenn Shreiner, Airfield Operations Automation Manager at Columbus Air Force Base; and Art Spratlin, attorney and coordinator for a 24-hour accident investigation team. Moderator: Hal Miller, president of the Mississippi Trucking Association.
  • Smart Community Resources
    • It is a common misperception that only the wealthiest segments of society can participate in and enjoy the benefits of a smart city. In fact, the organizations that are common to every community and bridge socioeconomic gaps in technology, accessibility, and education such as libraries, museums, public parks, and Main Streets, are important in making smart cities effective. Learn about how these organizations rely upon data with panelists Lucy Allen, director of the museum division of the Mississippi Department of Archives and History; Rachael Carter, economist and community development specialist at the MSU Extension Service Center for Government and Community Development; Bobbi Nance, founder and president of Recreation Results; and Clark Swanson, founder of OrangeBoy, Inc. Moderated by Eric Crosswhite from WCBI.
5:30 – 7:30
Cocktail Reception and Social


Friday, September 14, 2018


7:00 – 8:00
Registration and Breakfast
8:15 – 9:00
Welcome from Dr. Mark Keenum, President of Mississippi State University
Morning Keynote, Tate Reeves, Mississippi Lieutenant Governor 


9:00 – 10:30
  • How Data Are Transforming the Way We Do Business
    • Smart cities use data science and data technology to integrate industries in the public and private sectors for improved sustainability and well-being of citizens. As a result, we are seeing changes and modifications to processes and models we have used for decades that have dictated the ways we interact with each other while doing business. Join experts from very different industries to discuss this and more: Judd Williams, CIO for the NCAA; Craig Sparks, CIO for C Spire; Jessica Osaki, product operations manager at Google; Matt Smith, connected and automated vehicles program manager at Michael Baker International; and Tony Sager, Senior Vice President for The Center for Internet Security. Moderated by Steve Soltis, senior advisor at MAS Leadership Communication.
10:30 – 10:45
10:45 – 11:45
Breakout Session 3
  • Smart Security and Data Governance
    • Everyone has heard about big data breaches in the last few years–from box stores, from the VA, and even from a credit bureau. As more businesses move to digital resources, data security is more important than ever. But with determined hackers around the world, how can we ensure data security? Who sets the standards for what is “secure” and how do they do that? And who makes the rules, on a global scale, about how data can and should be used? Bring your questions to the experts: Brad Pierce, director of network security for HORNE Cyber; Roger Grimes, data-driven defense analyst for KnowBe4; Jeff Robbins, practice director of the Security/Mobility group for Business Communications, Inc.; and Chris Meehan from Experian Decision Analytics. Moderated by Karyn Brown from the College of Arts and Sciences at MSU.
  • Smart Government
    • Government processes can be hard to understand and sometimes people mistrust those processes and the people behind them. Smart governments use data for evidence-based decision-making as well as for streamlining procedures and systems to make citizen interactions with government easier and more effective. How can data be used to help connect citizens to the agencies they need? What kinds of data technology is being used at different levels of government, and for what purposes? How does government use data ethically without straying into “Big Brother” territory? All of this and more will be discussed by Jonathan Barlow, associate director of NSPARC; Craig Orgeron, executive director of the Mississippi Department of Information Technology and state CIO; Jacob Black, deputy director of programs at the Mississippi Department of Human Services; and Jennifer Gregory, assistant director for the John C. Stennis Center for Public Service. Moderated by Mississippi state Representative Scott DeLano.
  • Smart City Planning, Energy and Infrastructure
    • Cities around the world are moving toward a “smart city” framework. Buildings, structures, and other features in communities of all sizes are being designed, built, or adapted to collect and utilize data to be used for further planning or to facilitate sustainable and cost-effective environmental measures. Can only urban areas take advantage of smart-city design? What other industries can benefit from data collected from buildings and structures? How can homes be made smarter? What role will the telecom industry play in smart-city transformations? From planning to design, we have industry experts here to share their insights with you: Jordan Rae Hillman, deputy director of city planning for Jackson, MS; Ivy Kelly, who is responsible for technology strategy at C Spire; Leah Kemp, director of the Carl Small Town Center at MSU; and Jack Allin, principal architect with Wire Boerner Allin Architecture. Moderated by Daniel Forde, director of public affairs for the Mississippi Public Service Commission’s Southern District.
  • Smart Education
    • Exciting changes are on the horizon in the education sector as data plays an increasingly important role in planning, delivering, and evaluating education from pre-K through college. How can small, rural, and budget-constrained school systems keep up? What kind of personalized education goals can be achieved through data science? How can data be used to ensure funds are being spent on the most effective means to educate? How are educators being trained to keep up with data innovations and technology in education? How is the education sector using data to help prepare people for the workforce? Join us as we discuss this and so much more with John Kraman, CIO of the Mississippi Department of Education; Andrea Mayfield, executive director of the Mississippi Community College Board; Adam Pearson, founder and president of Glimpse; and Lowell Matthews, director of College and Career Pathways for ExcelinEd. Moderated by Mississippi Senator Gray Tollison.
12:00 – 1:30
Lunch and Keynote, Dr. Domenico “Mimmo” Parisi, Professor and NSPARC Executive Director
Smart City: The Digitization of the Public Sector in the Era of Data Revolution


1:30 – 2:00
2:00 – 3:00
Networking Ice Cream Social